One must be armed with top-notch eCommerce SEO and unique content marketing strategies to make their business stand out in the never-ending digital world.
Did you know that SEO is one of the most efficient and affordable ways to increase your revenue and ensure a steady client flow?
To start a prosperous SEO journey with a clear goal in mind, rely on professional help from Einstein Covey. With over 32 years of experience in e-commerce, we have developed extensive knowledge and unique skills that help us identify our clients’ specific goals and craft custom-tailored SEO eCommerce campaigns that bring outstanding results.
So far, we have helped many e-commerce shops outrank their competitors, boost their return on investment (ROI), and capture more valuable leads.
Investing in high-quality eCommerce SEO services is a step forward to success. Call us now at (714) 624-3747 or fill out the form to get started.
What is SEO for eCommerce?
Search Engine Optimization (SEO) is the process of generating more organic (free) traffic from sites like Google, Yahoo, or Bing. The goal of e-commerce SEO is to ensure your product pages appear among the top 10 organic search results. A well-thought-out SEO strategy can improve your website’s rankings on search engine results by optimizing your content, product descriptions, and the site’s technical aspects.
Ecommerce SEO provides a fruitful space for your online store to grow. Once your eCommerce shop has been optimized for search engines, you will notice the following:
- More visibility
- Increased brand awareness
- More high-quality traffic
- More conversions and revenue
Discovering Ecommerce SEO Services at Einstein Covey
Our eCommerce SEO agency has an experienced team that specializes in various SEO-related fields. Once we join our forces and direct them towards the goal, we deliver the best results for our clients.
Let us lead you through the phases of our work and explain how we make your dreams come true:
#1 Ecommerce SEO Audit
We start our eCommerce SEO campaign with an in-depth website audit and analytics that help us determine your strengths and weaknesses. That way, we can discover the golden opportunities for your brand.
#2 Smart Keyword Research
Keywords are pillars of any smart SEO strategy. We use the most cutting-edge keyword research tools to identify the keywords we could include in your content and product descriptions to help you improve your Google rankings.
#3 Smart Keyword Implementation
The next phase in our eCommerce SEO strategy is keyword implementation. Our SEO experts use the keywords in several crucial places – homepage, titles, meta descriptions, product descriptions, and image alt tags. Count on our full-service eCommerce SEO agency to optimize your content with relevant keywords and make it appealing to both users and search engines.
#4 Maximum Product Page Optimization
Products are the Holy Grail of your e-commerce shop, and they deserve to be well-optimized for search engines. We’ll ensure each of your product pages contains a title, a paragraph, or a copy optimized with a keyword-rich item description. Additionally, we include relevant and high-quality product images on the page, transforming it to a page that converts customers.
#5 Web Design & Development
We aim to create a user-friendly e-commerce shop that responds to potential customers’ needs and expectations. As an award-winning eCommerce SEO company, we develop responsive and easy-to-navigate sites and landing pages using relevant links, keywords, and content that contributes to the website’s usability.
#6 Content Creation and Management
Creating original and educative content is one of the best ways to attract more shoppers. Our eCommerce SEO experts can compose blogs, articles, buying guides, and different kinds of copies that offer value to users and double your conversion rate. In addition to written content, we can create videos for your e-shop.
#7 On-Page SEO
Best eCommerce SEO begins with on-page SEO. We will optimize every page within your e-commerce website, focusing on fundamental SEO elements such as meta title, meta description, image optimization, page speed, headings, URL structures, schema markup, internal links, and other aspects that fit your business needs.
#8 Technical SEO
Our technical SEO for eCommerce ensures good rankings while delivering a top-notch user experience. We focus on testing and optimizing robots.txt files, crawl analysis, XML sitemap, website accessibility, and other tech-related stuff that shouldn’t be your concern. Focus on your business and let us deal with all the technical SEO rigmarole.
#9 Local E-Commerce SEO
Einstein Covey SEO experts excel in local SEO practices, promoting your content on the leading local business databases, including Google My Business, Bing Places, Yahoo! Local, and Yelp. Additionally, we create localized content that fosters a better lead generation, mainly from the geo-targeted area your business serves.
#10 Conversion Optimization
Our experienced team of SEO specialists works closely with your team to enhance every aspect of ROI. We rely on the best methods to create research-supported campaigns to help you capture quality leads and land more sales.
#11 Competitor Research
Count on us to identify your top competitors and conduct comprehensive research to analyze their success, and craft a strategy to help your online store rank higher on Google. That way, your clients can find you much more quickly.
#12 Monthly ROI Reports & Analytics
We ensure you get a comprehensive and 100% transparent report of your website performance and ROI at the end of each month. The report includes traffic data, local SEO, links, created content, and sales numbers.
Why Choose Einstein Covey Ecommerce SEO Expert?
Einstein Covey is not an eCommerce SEO company you see every day.
We are passionate about what we do, and our learning path never stops. We help businesses from different industries thrive and grow, delivering long-lasting results.
Do you need more reasons to choose Einstein Covey?
Ecommerce SEO Consultant with a Long-Standing Experience
Einstein Covey has been in business for over 32 years. Our long-standing experience has brought us extensive knowledge in the SEO and digital marketing field, allowing us to craft effective plans for driving leads, improving rankings, and raising brand awareness.
Cutting Edge Software and Tools
We rely on the best-in-class tools to do keyword research, track ROI, and perform comprehensive analysis on the competitors. Thanks to progressive AI software, we can craft the most effective and unique strategies to take your eCommerce to new heights.
Our maximum transparency reflects in clear reporting and pricing that’s available on our website. We are honest with our clients about the progress and results, keeping them informed about the course of the campaign.
We Work on the Most Prominent Ecommerce Platforms
We develop the best eCommerce SEO strategies regardless of the platform. We serve Shopify, Magento, BigCommerce, Amazon, and similar eCommerce platforms you use for your e-shop, ensuring your products become visible and easily discoverable. Additionally, we can build your eCommerce website from scratch and enhance every aspect of it.
Custom-Tailored Ecommerce SEO Services
We understand that no business is the same, and each of them has specific needs and purposes. Therefore, we dedicate our time to learn as much as we can about your company, industry, and products. This approach delivers a personalized experience and a potent eCommerce SEO strategy that drives results.
Call us anytime at (714) 624-3747 to learn more about how the eCommerce SEO services we offer can help you grow your business in the long run.
Essential Benefits of SEO for Ecommerce
Did you know that even 39% of total eCommerce traffic comes from search engines?
Besides, over 80% of users will click on an organic result rather than a paid ad.
Do you see the importance of eCommerce SEO now?
Ecommerce SEO Helps You Capture Valuable Shoppers
Ecommerce SEO is critical for letting your potential customers know that your store exists. By optimizing your online store with relevant keywords and phrases, you are more likely to rank high on Google and get more shoppers to see the products you sell.
SEO for Ecommerce Optimizes Your Product Line
Highly efficient e-commerce SEO optimizes the entire product line instead of focusing on one particular item. This results in a much more affordable marketing strategy, and it’s more efficient than traditional marketing approaches.
Ecommerce SEO Boosts Your Online Visibility
A well-optimized eCommerce website is more visible on search engines than an online store that lacks fundamental SEO aspects. By boosting your visibility, you are more likely to be found by high-value shoppers and prevent the following risks:
- Low search result rankings
- Decreased sales
- Less revenue
E-Commerce SEO Increases Revenue in the Long Run
SEO is an ongoing process that takes time to provide significant results. However, its effects are reliable and long-term. It ensures you increase revenue in the long run, delivering a steady lead flow and a meaningful conversion rate.
With SEO for Ecommerce, You Can Compete (And Beat) Your Competitors
Competitors who use SEO services are more likely to beat you in search results unless you’re armed with brilliant eCommerce SEO strategies. Rely on Einstein Covey to craft unique SEO plan to outrank your competitors in a blink of an eye.
Firsthand Ecommerce SEO Tips & Tricks
Take a look at the following eCommerce SEO checklist to ensure you’re implementing the right strategies.
1. Choose the Right Keywords
By targeting the right keywords and phrases, you can improve your SEO approach and make it more effective. You can use various keyword research tools to discover the terms closely related to your products and use them to increase visibility and drive more traffic to your online store.
2. Pay Attention to Website Structure
When your website is well-structured, you’re increasing the chances of ranking high and boosting sales. Use breadcrumbs, clean URLs, and intuitive navigation to take your site’s optimization to the next level. Bear in mind that messy site structure may lower the chances of conversion and purchases.
3. Optimize Every Product Page
The copy-paste method doesn’t work for an efficient eCommerce SEO process. That said, it’s vital to compose unique and consumer-centered content, titles, and descriptions for your product pages.
Keep descriptions clear and easy to read and use bullets to highlight the product benefits and make the page visually appealing to both users and search engine bots.
4. Make the Page Mobile-Friendly
More than 50% of traffic websites receive is from mobile devices. Besides, mobile-friendly online stores tend to rank higher than those that don’t support different display sizes.
As an eCommerce store owner, you shouldn’t overlook the following:
- Responsive mobile design
- Page speed and load time on smartphones and tablets
- Intuitive mobile navigation and flawless user experience
- Straightforward mobile checkout.
5. Don’t Forget to Add Sitemap.xml to Google Search Console
Your sitemap.xml represents a list of all the essential pages within your eCommerce site. Therefore, it is critical to add it to Google Search Console.
6. Repair Broken Links
Broken links can significantly affect the user experience. Consequently, it is crucial to detect and fix any 404 errors that might exist on your site. Many tools can help you with the process, including Moz, Screaming Frog, Sitebulb, etc.
7. Optimize Website Speed
Website speed is an essential SEO factor that impacts user experience and website rankings. Use tools like Google PageSpeed Insights to measure your site’s speed and discover why it is not as fast as it should be.
8. Use HTTPS for Extra Layer of Security
It is never too late to switch from HTTP to HTTPS. Apart from using encryption to enhance your website’s security, HTTPS impacts your rankings. Fortunately, most eCommerce platforms offer SSL certificates on their platform, allowing you to purchase and implement them quickly.
9. Publish Content Regularly
Every eCommerce store should post content frequently to increase the chances to rank higher. Whether it is a blog post, a video, or audio, remember that content is a golden opportunity to attract the attention of users and search engine bots.
10. Don’t Do Anything. Hire a Reputable Ecommerce SEO Agency to Do That for You
Diving into the SEO process may be pretty time-consuming for an average business owner. Instead of optimizing the website and creating content by yourself, hire an award-winning eCommerce SEO company to build your eCommerce store from scratch and implement the best strategies to make your brand more visible and recognizable in the digital market.