Auto Repair Shop Marketing Services
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MAGIC AUTO CENTER, SANTA CLARITA CASE STUDY
In just three months, our team grew website traffic by 553% and leads number by 126% without any hacks or tricks – and it’s still growing HUGE! Our strategy is a scalable and repeatable process, and with simple adjustments and tweaks can be applied to any business in the car repair industry.
“My company has experienced tremendous growth during a pandemic so I am very looking forward to a fabulous future.”
Einstein Covey – Auto Repair Marketing with Proven Results
We are a full-service auto repair shop marketing agency, serving clients nationwide. Our professionals can manage your SEO, content, web design and social media to ensure your business objectives are met. If you are interested in getting more details on our marketing services tailored to automotive industry, call us today at (714) 624-3747.
Auto Repair Shop Marketing – 15 Most Effective Strategies & Techniques for Beginners
With so many auto repair shops out there, it can be quite tricky for your garage to stand out from the pile. Gone are the days when folks would find a car service just through word-of-mouth referrals or by roaming through their neighborhoods. Now, they go online to find what they need, making their decisions using search engines such as Google, online directories like Yelp, connections made via social media – and most significantly, a business’s website.
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Your service can attract attention by harnessing the power of marketing. Using the right techniques, guidelines, and strategies will give your website the boost it needs to reach more clients online and generate more leads than your competition.
Here are several digital auto repair marketing ideas you can apply to grow your business, as well as some traditional marketing strategies you might consider. If you’re intrigued about what is the best auto repair shop marketing, keep reading.
1. Website Design
In the digital era, if you don’t have a website (or if it’s difficult to navigate), then you’re missing out on a colossal opportunity to reach customers. Strengthening a digital presence allows you to connect with people in your neighborhood and show them the face of your shop.
Your website should be:
- Easy to navigate – The site doesn’t need to have a lot of unnecessary features. Everything should be focused on selling your services and moving customers down the sales funnel;
- Informational – Make sure to include all of the important details and relevant information that customers look for, including: business info, services, pictures, about us, blog, page, and promotions;
- Well-optimized – To be relevant, you have to include keywords, image meta descriptions, and all the data that Google’s search engine algorithm relies on to match search queries with desired results;
- Mobile-responsive – Your website doesn’t need to be glamorous, but it does have to be mobile-responsive. Therefore, it should be designed to work just as seamlessly on a smartphone as it does on a PC.
2. Auto Repair SEO
SEO or search engine optimization, and the engine is the keyword here since your website is just like a car. On the outside, it can look like a Porsche. But just like a vehicle, if there is no engine under the hood, it’s just going to sit there. SEO is the engine that drives profit to your auto repair shop. So, when it comes to search engine optimization, it’s crucial to optimize all your pages for what your most valuable customers are searching for, like, oil change, brake repair, auto A/C repair, European car repair, check engine light, car diagnostic, etc. However, this’s an essential part of auto repair marketing.
Here are a few things to consider for auto shop marketing:
- Choose a secure, fast, and reliable website host;
- Use a lightweight website code and kill unnecessary plug-ins and script;
- Do your keyword research on what are your perfect customers searching for in your market;
- Keyword optimizes title tags and meta descriptions;
- Minimum 500 words per page for each service you provide;
- DO NOT keyword stuff your content! It can and will drop your website rankings.
3. Local SEO
Local SEO is a subset of search engine optimization that focuses on local businesses just like your local auto shop. Many companies only optimize their website for the general public, without considering their local markets, neighborhoods, and cities. But by performing a local SEO strategy, your website can attract customers in and around your location.
The first step of your local search engine optimization strategy should be creating and claiming your local Google My Business listing. This process is free to do and it is required for generating a strong local business presence. It can help your business improve in local searches, as well as on Google maps. Regardless of your car repair shop’s size, a local SEO campaign can help your garage gets more leads and stands out on Google search results.
4. Google My Business
If you don’t have a Google business listing, you need to get one as soon as possible. Then you have to spend time optimizing it so that your business crops up in the Google three-pack. Still, a business that shows up in the first 3 positions in the map pack gets 70% of the leads.
Below are several things you should implement:
- Claim or create your Google Business listing;
- Be sure all information is accurate;
- The keyword description of your auto repair shop;
- Choose your business categories;
- Create service offers;
- Set up phone, email, text message, and map options;
- Upload your logo;
- Upload videos of your employees and shop services;
- Use your review link to ask clients to leave a Google review.
5. NAP Listing
NAP is an abbreviation for name, address, and phone number – commonly referred to as local citations. And it’s a crucial ranking factor for your business. Moreover, your business information must be consistent and accurate across the web. Nonetheless, it would be best if you listed your business accurately in the most popular business directories for automotive repair shops. Like, Google, Yelp, Yahoo, Bing, and Facebook, all pointing back to your website.
Don’t hesitate to ask your clients for feedback. Whether negative or positive, when someone hops on Google, Yelp or Facebook to find out more information, even critical reviews are better than no reviews at all. Customer reviews are essential pieces of effective auto repair shop marketing strategies as they build trust and inspire new clients to do business with you. Use social media channels to post these where all of your customers can see how much others like your business.
7. Content Marketing
Content is majesty, and both humans, along with search engines, want fresh, quality website content. If you have helpful content on your website that answers FAQs or provides useful advice, online visitors will be more likely to find out more about your business. To help users discover that quality content, you must use specific search terms found in your keyword research. By optimizing each page with relevant keywords, you’ll increase your search engine ranking and drive traffic to your site. Ensure your service pages have enough of the keyword-optimized quality content.
A business blog is a place where you can publish content that’s relevant to your audience. Each blog post means a new opportunity to rank for keywords in the search engines, making it easier for prospective clients to find your shop. Part of a successful business lies in updating your site regularly, and blogging is an easy way to do that.
Not sure what to write about? Take a peek at other auto industry blogs for some inspiration. Ideas include:
- What Transmission Do I Have;
- Synthetic Against Traditional Oil;
- How Often to Rotate Tires;
- Why is My Car AC not Blowing Cold Air?
9. Social Media Channels
Social media can be utilized to great advantage in highlighting the transparent nature of your car repair business. Every company has two categories of key people – employees and clients. If the company is transparent enough, then the employees and customers will have a mutual trust factor. Pictures of the events, appreciation of a particular employee on Instagram will enable people to have a better outlook on how things work in your business. They’ll develop a connection with them and be more assured when they go to the service next time.
10. Facebook Marketing
Many old-school mechanics and garage owners see Facebook as a pointless social platform. But with billions of users, it’s a gigantic platform you can no longer ignore. Your clients and potential customers are on FB, and there are some powerful automotive repair advertising tools to target them.
One that works excellently is retargeting. Plus, you can use Facebook lead ads, allowing people to call or schedule an appointment without leaving the platform. You can also utilize Facebook Messenger to interact directly with people and answer questions in real-time. With the increasing popularity of messenger applications, this can be as efficient for scheduling appointments as taking phone calls.
Create posts that update your audience with car maintenance tips, news about the auto industry, and the latest from your services on your FB Business Page.
11. Email Marketing
Use a written form or Wi-Fi marketing to collect emails from your customers and launch an email newsletter. It’s a direct line of communication that lets you stay in touch with the clients. But, it’s only productive if you follow these best practices.
- Know the audience – Before you can create relevant and useful content, you must define your target audience. When you know precisely who you’re talking to, you can produce content that’s much more compelling and interesting to your audience.
- Segment the audience – As you build your email list, use tags to determine each customer’s qualities and habits (i.e., car repair customer, oil change customer, truck owner, etc.). Then, only send emails to the segments that the email content relates to (for example, only send an e-mail with a promotion for trucks to truck owners);
- Deliver more value than promotions – While people certainly like deals, they don’t want to be barraged with promotions and advertisements. Balance your emails by sharing more helpful and valuable content than sales-focused and promotional auto repair advertisements.
12. Pay-Per-Click Advertising
Pay-per-click (PPC) advertising is a superb strategy to get the word out about your business, particularly when you’re just starting. As the name implies, you don’t pay unless people click on your ads, making it one of the most effective forms of auto repair advertising around. You can run PPC ads on search engines like Google (AdWords), social media sites like Instagram, or on pay-per-click ad networks where ads are shown on various websites.
Another good automobile service marketing tactic for auto shop owners is to get your existing customers to do some advertising for you. Referral programs encourage people to tell their friends and family about your fantastic service and reward them with a discounted service or a free oil change – an offer they can’t refuse. These incentives are a strong motivator for clients to recommend your services to others to earn the reward.
14. Host Events
If you want your garage to be part of the local community, you need to be a contributing member of the neighborhood. As a car repair shop, you have valuable skills and expertise that many people lack but would like to know more about. Hosting events gives you an excellent opportunity to impart your knowledge to others and establish trust. Examples of this might include:
- Car enthusiast clubs;
- Seminars about auto care;
- Hands-on walkthroughs for simple services like changing oil.
15. Hire Digital Marketing Agency
If you think managing all these marketing channels sounds like a lot, you’re right. The reality is that the typical small business owner has no chance of keeping up with all this and having time to run their business.
Get some help. Look into a marketing agency like Einstein Covey that can design your website and manage your marketing strategies. We are online marketing provider that can work on all your tactics together, guided by a clear marketing plan for auto repair shop. Also, we have strong reporting tools and transparency in our process. Plus, we use a software system that makes it easy to get data on what’s happening at any time.
What’s better than real-world examples? This case study demonstrates the strategy and results achieved in the last three months for a Magic Auto center in the automotive (car repair) industry.
It all began with website development, in-depth keyword research, content creation, and on-page SEO with a focus on lead and conversion generation. In only 3 months, our team grew website traffic by 553%, traffic value by 1468%, organic keywords by 1249%, leads number by 126%, clicks to the website by 824%, and impressions by 175,2%!
Before the campaign, the client has no ranking keywords on the #1 page. In September 2020, our client ranks for all keywords that generate business within the first 10 spots. We outranked all local rivals regardless of the keyword difficulty.