AUTO REPAIR INDUSTRY CASE STUDY

MAGIC AUTO CENTER VALENCIA, SANTA CLARITA

This case study shows the strategy and results from Einstein Covey achieved in the last three months for a client in the automotive (car repair) industry. As a full-service digital marketing firm, using WEB DEVELOPMENT, SEO and GOOGLE ADWORDS, we can accomplish extraordinary results in all categories within the automotive niche.

It all started with website development, in-depth keyword research, content creation, and on-page SEO with a focus on lead and conversion generation.

In just three months, our team grew website traffic by 553% and leads number by 126% without any hacks or tricks – and it’s still growing HUGE! Our SEO strategy is a scalable and repeatable process, and simple adjustments and tweaks can apply to any business in the car repair industry.

* All data presented are approved by our customer for case study purposes and exclusively for Einstein Covey existing and potential customers. We’re allowed to discuss more detailed strategies with our clients in a closed-door environment and signed a non-disclosure agreement.

CHALLENGES

  • Create a WordPress responsive and user-friendly website
  • Install SSL certificate
  • Migrate to Amazon dedicated web server
  • Content development (service pages, local business pages, landing pages)
  • Increase online visibility through organic keywords and traffic
  • Custom appointment forms and conversion tracking

STRATEGY

  • In-depth keyword research, focus on intent and user’s needs
  • Landing page creation and on-page SEO
  • Remove and merge sections of the old website
  • Local SEO and citations
  • Link building and acquisition
  • Custom-tailored popups for special offers

WORD FROM A CLIENT

“My company has experienced tremendous growth during a pandemic so I am very looking forward to a fabulous future.”

MAC - Magic Auto Center owner

RESULTS

results - magic-auto-center

WEBSITE PERFORMANCES BY SEO TOOLS, GOOGLE ANALYTICS & SEARCH CONSOLE

Performance Before SEO Campaign (March 2020) by aHrefs

Before
  • AHrefs rank 67M (lower the better)
  • URL rank
  • Domain rank
  • Ranking for 170 organic keywords
  • Traffic value $348

Current Website Performance by aHrefs – September 2020

After
  • aHrefs rank 21M (lower the better)
  • URL rank 24
  • Domain rank 8
  • Ranking for 1700 organic keywords
  • Traffic value $5,500

ORGANIC TRAFFIC IN THE LAST 3 MONTHS (+553%)

organic traffic GA
organic traffic

Organic traffic has grown by 553% in the last three months (5,667 vs. 869 visits)

CLICKS AND IMPRESSIONS BY GOOGLE SEARCH CONSOLE (+ 824%)

Clicks and Impressions
  • Clicks to website grow in the last three months by 824% (5.88K vs. 636)
  • Impressions grow in the last three months by 175,2% (322K vs. 117K)

TRAFFIC VALUE

traffic value

The value of organic keywords is $5,458. Before the SEO campaign, it was $348. Traffic value is increased by 1468%.

ORGANIC KEYWORDS

organic keywords

Before SEO campaign website had a ranking for 125 keywords, today, Magic Auto Center ranks for 1,686 organic keywords. That is growth by 1249%, and the base of organic keywords is getting bigger day by day.

LOCAL SEO

local SEO

The website has been listed and verified on main local business directories in Santa Clarita Valley and citation portals like Google Business, Facebook, Yelp, BBB, Bing Business. Posts on Google My Business related to services and current offers (special deals) generate clicks that help the client get more leads.

A strong presence on local business aggregators helps us establish a fantastic ranking for all relevant search terms in the local search pack and Google Maps. The client gets more than 100 phone calls and 10 messages per month from the Google My Business account.

LANDING PAGES

landing pages

The print screen above shows the top 10 pages that generate the most traffic, keywords and traffic value. Well-written and optimized landing pages with clear call-to-action elements quickly became the most visited pages. They generate most of the organic traffic and conversions.

Industry-related topics are covered in-depth with 3000+ words articles, with interactive icons (chapters), videos, images, infographics, internal links, call to action buttons and banners.

RANKING

ranking

Before the SEO campaign, the client has no ranking keywords on the first page. In September 2020, Magic Auto Center ranks for all keywords that generate business within the first ten spots. The main keywords for our client are auto repair Santa Clarita, auto repair Valencia, European auto repair Santa Clarita, BMW/Mercedes/Mini/Audi/VW repair Santa Clarita, brake repair Santa Clarita, and Auto A/C repair Santa. We managed to outrank all competitors regardless of the keyword difficulty.

MONTHLY REPORTS

There is no better way to understand what we do but to look at the monthly report. Data-rich and the easy-to-understand report gives a transparent and full overview of all aspects of the SEO campaign. From web traffic, social media signals, PPC advertising, local SEO and finally full ROI analytics, you can stay up to date with SEO and lead generation performances.